The Loadie - Concept Product Campaign
A playful fashion campaign built around The Loadie, a conceptual handbag inspired by a vintage front loading washing machine. I developed the idea into a late night laundromat story where an everyday chore becomes an unexpected fashion moment.
The campaign combines editorial storytelling, product focused imagery, and personality with a polished fashion aesthetic. The result is a campaign world designed to make an unconventional product feel memorable, functional and brand ready.
- Published
September 8, 2026
