Coconut Noir.
A concept campaign for a coconut leather jacket, built to show how one piece moves from quiet studio polish to a night out in the city.
The campaign begins in daylight: a cool grey studio, board-formed concrete and a tonal coconut palette that lets the leather's grain, sheen and topstitching do the talking. The collar stays up throughout, reading as armour, confidence and attitude.
Then the lights go down. A harsh paparazzi flash, a black car and film grain catch the same jacket in a candid, unposed moment, and the coconut leather glows against the dark.
The model's look is sculpted and polished, with bold brows and glossy nude lips, and a single unguarded laugh breaks up the composure.
Every image was created with AI from a single product reference: no location, no casting, no shoot.
Services: Creative direction · AI campaign production · Art direction · Post-production
- Published
September 24, 2026
