Jacquemus. A Day at Casa Ulu
An independent campaign concept for Jacquemus, centred on the quiet pleasure of arriving somewhere beautiful and staying awhile. Set in the sun-washed world of Casa Ulu, the story follows the product through intimate holiday moments: arriving by scooter, getting dressed slowly, opening the box and stepping into the afternoon.
The visual direction is warm, tactile and understated, using natural light, limestone textures, soft linen, warm interiors and considered still-life compositions. The aim was to make the shoes feel like part of a real Mediterranean memory rather than a conventional product shoot.
Creative direction, art direction and campaign imagery by me. Independent concept; not commissioned by or affiliated with Jacquemus.
- Published
September 24, 2026
