THE ART OF PLAY
Imaginary Concept Campaign | Creative Direction & AI Imagery
Inspired by Wimbledon and Perrier-Jouët’s distinctive brand DNA, this campaign celebrates the French art de vivre, elegance, spontaneity, and the freedom to enjoy life on one's own terms.
The story unfolds over a summer afternoon, following a woman who trades her heels for sneakers, embraces the joy of playing, and ends the day surrounded by friends, champagne, and laughter.
The visual universe brings together the iconic codes of both worlds: Wimbledon’s tennis traditions, crisp whites, and strawberries meet Perrier-Jouët’s signature green, gold accents, and delicate anemones.
A celebration of playful sophistication, effortless elegance, and the freedom to write your own rules.
Independent creative concept by Jennifer Folloni.
- Published
November 6, 2026
