Pat McGrath Lip Pencil Campaign
I picked the Dramatique Mega Lip Pencil from Pat McGrath because the product itself is built for creativity. It has the pigment and lush texture of a lipstick, but the tapered pencil tip is made for precision and play. So I treated it like the tool it is: in this film, the pencil draws on everything. It draws on acrylic, on her lips, even directly on the camera lens. And since the name is Dramatique, I gave it drama the way Pat McGrath does drama: a black studio, colored gel lights cutting through the dark, extreme macro textures, ASMR sound with an energetic pulse underneath, and a finale where the lips kiss the lens and reveal the gold emblems as if they were holding them inside all along.
