Principia- A launch campaign
A 5-day product launch sequence. Rather than a single static ad, the project unfolds as a tease-then-reveal
Every image was built from a real product photo as reference, using a structured prompting method to independently control shape, material, color, lighting, and mood — with heavy iteration to get physically accurate details right, from liquid behavior in macro shots to natural hand proportions in lifestyle scenes.
Principia is not my brand or client — this is a self-directed concept created to demonstrate AI-directed visual storytelling and campaign structure for beauty and skincare brands.
- Published
September 9, 2026
