LIGHT WASH – Denim Campaign
What if a pair of jeans was a colour, not a garment? In LIGHT WASH, the exact blue of the denim spills into the world – the sky, a museum piece, a giant pair between city houses – with cherry red as the only accent.
A 9-post social grid built like a real campaign: product shots, mood images and typography tiles mixed so the feed never feels repetitive.
Imaginary campaign • made by me with AI
Creative direction, concept, AI production & graphic design
- Published
November 3, 2026
