MER Conservas Club | Mediterranean Lifestyle Campaign
MER Conservas Club is a concept campaign developed to position premium conservas as part of an elevated Mediterranean lifestyle. Rather than focusing solely on the product, the campaign explores the rituals surrounding food through editorial storytelling, coastal culture, local markets, cafés, and shared dining experiences.
Inspired by European luxury hospitality and contemporary lifestyle brands, the visual direction blends premium product photography with immersive brand moments to create a cohesive campaign that feels aspirational, authentic, and timeless.
Deliverables: Creative Direction • AI Image Generation • Editorial Lifestyle Campaign • Product Photography • Brand Storytelling
