You can never have too many - Kids Campaign Stuffed animals
One to love. One in the wash. One just in case
Every parent knows the rule: when your child picks a doudou, you go back and buy another, then maybe a third. One gets dragged everywhere, one is in the wash, and one waits in a cupboard for the day the first is left on a train. The campaign celebrates that quiet act of parental foresight, with a washing machine full of identical Lobster Sailors as the proof that you can never have too many.
This is a fictive campaign, not associated with the brand.