SFERRA × Wimbledon
Play hard, rest harder.
Speculative AI campaign
What would Wimbledon look like if a luxury bedding brand took over the court? I paired SFERRA, an Italian bedding house since 1891, with tennis on purpose: giant duvets on grass courts, a model falling into clouds of down, a ball exploding into feathers at the net.
The look is minimal with a surreal twist: soft overcast light, creamy whites, deep court greens, and black-and-white frames that open and close the story.
Role: concept, art direction, AI generation, retouching
Self-initiated concept, not affiliated with SFERRA.
- Published
October 31, 2026
