ADS - CUURE | Fictional Campaign
A concept-driven advertising campaign for CUURE, created to promote SR-3C, a melatonin-free sleep supplement.
The campaign explores 4 creative angles, from relatable sleep struggles and morning fatigue to product differentiation and premium brand positioning.
Combining cinematic lighting, deep navy tones and product-focused compositions, the visuals aim to capture attention, communicate key product features and create a consistent visual identity across the campaign.
- Published
October 23, 2026
