Heart of the Woods: independent launch concept for Salt & Stone (not commissioned)
A five-day teaser-to-reveal campaign for Santal & Vetiver Body Oil, built from the scent’s story: an open fire deep in the woods. Firelight and frosted glass run through every frame. Each day reveals a little more, from a flame behind glass to the bottle’s silhouette, oil on skin, oil on cedar, and finally the full reveal.
I handled creative direction end to end: planning the sequence, creating a consistent AI cast, and directing lighting, skin finish and styling. The focus was cohesion and product accuracy. I kept one color grade and one light source throughout, and kept the bottle’s form, scale and label true to the real product.
Tools: Runway, Nano Banana, Lightroom, Photoshop
Deliverables: a five-image launch sequence, from abstract teasers to an on-model reveal
- Published
October 27, 2026
