gild. — A full launch campaign for a Bourbon Vanilla body oil, from packaging reveal to desert campaign imagery.
gild. Bourbon Vanilla Body Oil — Launch Campaign
A full launch-week campaign for gild., a concept body oil brand built from the ground up around one hero product: a teardrop glass bottle with a gold drop stopper.
The campaign rolls out like a real launch. A sand imprint and an embossed relief tease the silhouette, wax-sealed parcels and a linen gift box build the unboxing moment, and the reveal shots let the amber oil glow in warm light. It closes in the desert, the bottle held behind the back of a woman in ivory silk, bringing the oil back to skin.
Palette: ivory, sand, amber and soft gold with a deep brown accent, lit by warm directional sun so every image reads as one world.
12 images: teaser, packaging, product hero, detail and lifestyle, plus a launch-week social layout.
Creative direction and AI production by Caroline's AI Creative Studio.
- Published
October 22, 2026
