Rimowa product storytelling
A self-initiated concept series for RIMOWA: 13-second deadpan comedies in which a would-be phone thief picks the wrong woman to steal from.
Two films, one story, two leads. "The Wrong Woman" introduced a character, designed from face to full body for consistency. I then recreated the same story with a new lead, a sleek, sophisticated woman with the same deadpan attitude, to test what drives audience engagement.
Results (organic, Instagram):
• The Wrong Woman: 170K views
• The Wrong Grandma: 87.4K views
• 257K+ views combined.
Concept, character design, direction and production: Caroline's AI Creative Studio.
- Published
October 22, 2026
