Cherry summer memory: Full image & video campaign
A sun-soaked editorial campaign built entirely in AI, from creative concept to final production. Rooted in the feeling of a slow European summer, warm skin, wet hair, cherries and peaches, the kind of afternoon that never quite ends. The visual world draws from analog textures, sun-bleached color, and intimate, tactile details: sand on shoulders, fruit on a poolside stool, a bikini drying on a line.
Full production handled in-house, creative direction, AI image generation, prompt direction, retouching, and finishing. Including brand video.