Miu Miu Wimbledon
Fleur de Lait was taken into Wimbledon world, using the tennis court as a way to explore the softness and tactile quality of the fragrance. I built the campaign around terracotta clay, blush blue, and white, with details like ribbed socks, branded tennis-ball and racket, powdery textures and the milky drip becoming a visual interpretation of the scent.
Styling-wise, I played with heritage tennis / old-money codes, but pushed them into a slightly off-kilter, playful Miu Miu direction through the poses and compositions.
- Published
September 6, 2026
