Fairy- Back to School Campaign
This is a self-initiated concept project, created to show what a full children's brand can look like when it is built from zero. I imagined fairy as a magical back-to-school world for kids, and then designed every part of it myself.
I started from a harmonic pastel palette of dusty lilac, soft pink and cream, and built a custom character and model to be the face of the brand. Around her I designed a complete product and packaging line: a matte winged water bottle with a falling-stars pane, reusable glittery face stickers, silver jewelry, purple hair ties, and a galaxy glitter squishy, each piece embossed with the fairy logo.
Then I brought the world to life in an editorial campaign shot across a dreamy forest of pastel mushrooms, sleeping clouds, and golden sunset light, the kind of scene that feels caught on film, not generated.
Concept, character design, product and packaging design, art direction, and AI image generation, all handled start to finish. A self-initiated concept, mad
- Published
September 7, 2026
